Nike - Force of Nature

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Shoes like socks! Natural movement. Lightweight and supportive.

Inspired by the slick movement of a snake and the unchallenged comfort of a cocoon.

For the Nike Free 3.0 the Nike designers have once again focused on the principle of less: eliminating layers, seams and bulk. The final product is all about the power of the foot — not the shoe.

The first Nike project I designed and directed that made it onto the big screen of Nike Londons Oxford Street flagship store.

The aim was to create a design based film with macro imagery of nature that represent the benefits you get from the Nike Flyknit product line. We used the structure of the garment as an inspiration for the slick, stylized and vibrant hyperreal macro CG images.

Credits:

Client: Nike
Producer: Sarah Barkley Porter
Brand Design: Dave Brady

Director: Raphael Vangelis
Production Company: Ground Control
Executive Producer: Michael Stanish
Producer: Monica Domanska
Production Assistant: Elliot Dollie
Post-production Company: Glassworks
Post-production Producer: Johnny Fairburn

Director of Photography: David Procter
1st Assistant Director: Grant Freeman
Runner: Nnena Nwakodo
Focus Puller: Ed Jones
Camera Assistant: Chris Rogers
Grip: Guy Bennett
DIT: Matt Cole
Video Playback: Phillipe Clavier
Gaffer: Aaron Szogi
Spark: Genki McClure
Art Director: Sarah Jenneson
Prop Man: Paul Cutler
VFX Supervisor: Duncan Horn
Athlete: Natalie Lawrence

3D Lead Artist: Alastair Hearsum
3D Artist: Florian Juri
3D Artist: Julien Johnson
3D Artist: Juan Pablo Brockhaus
3D Artist: Cat Harris

Flame Lead Artist: Warren Gebhardt
Flame Artist: Duncan Horn
Flame Artist: Richard Mkeand
Flame Artist: Sal Wilson
Nuke Artist: Julia Caram
Nuke Artist: Garth Reilly

Colourist: Matt Hare

Music&Sound Design: Eclectic

Colourist: Matt Hare